Hawaii
Pacific Univesity - Corporate Communication (コミュニケーション学）
Business must communicate with employees,
regulators, consumers, competitors, and other audiences in
a credible manner using various channels. Corporate communicators
write speeches, handle special events, plan and execute persuasive
campaigns, lobby, manage crises, and raise funds. They must
also comprehend, and apply, business practices. Students of
corporate communication will be able to plan a comprehensive
persuasive campaign, create compelling and informative messages
for both internal and external audiences, and deliver them
economically and effectively through a spectrum of channels
from employee newsletters, and annual reports, to news conferences.
Program
Objectives
Students will understand, and be able to apply, business practices
such as marketing, business law, finance, and human resource management.
(This objective is attained by lower- and upper-division requirements
in business.)
Students will plan a comprehensive persuasive campaign. (This
objective is the focus of ADV 4900-Seminar in Advertising.)
Students will create compelling and informative messages for
both internal and external audiences, and deliver them economically
and effectively through a spectrum of channels from employee newsletters,
and annual reports, to news conferences. (PR 3020-Public Relations
emphasizes this objective.)
Students will demonstrate dynamic, effective, and persuasive
oral communication skills. (This objective is developed throughout
the program of study but is a primary focus in the capstone course,
ADV 4900-Seminar in Advertising.)
Students will be able to employ appropriate research techniques
and analyze, interpret, and present data effectively. (Research
techniques and materials are presented in multiple courses but
are the principal focus of COM 3250-Communication Research.)
Students will demonstrate an understanding of the ethical and
legal aspects that influence business. (This objective is emphasized
throughout the business curriculum.)
