Internet Active User research in Japan 2000
(15,666 respondents)
This information is from Nikkei Net Business at http://nnb.nikkeibp.co.jp/nnb/f_active.html .
The following are the results of a survey of Japanese Internet users conducted from 11/21/00 - 12/04/00.
Standards for a online shop Japanese Internet users trust
| Corporation with famous brand name | 4731 | 30.4% |
| Popular shops among Internet users | 2666 | 17.1% |
| Shop's profile is clearly stated in website | 1948 | 12.5% |
| Shops recognized by Japanese government or associations. | 1544 | 9.9% |
| Shops that correspond to customers nicely by phone and e-mail | 1188 | 7.6% |
| Shops in a famous shopping mall | 984 | 6.3% |
| Shops that offer well-known payment methods | 454 | 2.9% |
| Shops that accept credit card payment | 356 | 2.3% |
| Shops whose website is updated often | 241 | 1.5% |
| Shops that sell variety of products | 145 | 0.9% |
| Can't trust any online shops | 969 | 6.3% |
| other | 323 | 2.3% |
