Internet Active User research in Japan 2000
(15,666 respondents)


This information is from Nikkei Net Business at http://nnb.nikkeibp.co.jp/nnb/f_active.html .
The following are the results of a survey of Japanese Internet users conducted from 11/21/00 - 12/04/00.

Standards for a online shop Japanese Internet users trust

Corporation with famous brand name 4731 30.4%
Popular shops among Internet users 2666 17.1%
Shop's profile is clearly stated in website 1948 12.5%
Shops recognized by Japanese government or associations. 1544 9.9%
Shops that correspond to customers nicely by phone and e-mail 1188 7.6%
Shops in a famous shopping mall 984 6.3%
Shops that offer well-known payment methods 454 2.9%
Shops that accept credit card payment 356 2.3%
Shops whose website is updated often 241 1.5%
Shops that sell variety of products 145 0.9%
Can't trust any online shops 969 6.3%
other 323 2.3%




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Last updated 05/23/2002